Open Your City
A six-part web series– each one featuring a popular host paired with a local Stockholm profile who’s well known for their inside knowledge of the city’s scene. Clubs and bars, street and body art, food and fine art are all featured under the personal guidance of host and comedian David Sundin or hostess and blogger, Hanna Persson.
Nöjesguiden presented its interest in producing a series of webisodes about Stockholm for their client Heineken. The overall aim of the campaign was to ‘discover the undiscovered’– to go beyond the facade of the city and showcase the ‘real’ Stockholm.
We worked closely with both Nöjesguiden and Heineken to develop Heineken’s international campaign ‘Open your City’, and we concepted it to fit the Stockholm region specifically.